Did you know that 44% of your customers share their grievances about your products via Social Media? And 57% prefer to search online to resolve customer service issues. But what is most alarming is 60% of companies do not respond to customers on Social Media, even when asked a direct question.
Let's face it. Promising a social customer help desk is a closer reality than ever before. Think about it - your customers are already talking about you on Facebook, Twitter and other social media platforms. When a comment or tweet goes unattended, you don’t just risk losing that customer. A disgruntled customer can quickly snowball into a goodwill massacre.
In short, the social customer help desk today has grown beyond supporting individual customers, and become an integral part of your brand. The good part is with a proper social customer help desk the opportunity to turn your customers into a viral tide of love is now possible.
