Freshdesk Delighted Blog - Product Market Fit

Product/Market Fit 101: The What, Why, And How

on January 21, 2022. 7 min read

What is product/market fit? Entrepreneur and investor Marc Andreesen defines product/market fit (PMF) as ”being in a good market with a product that can satisfy that market” in his article The Only Thing That Matters1. You reach product/market fit by getting the right product to the right people, fulfilling a specific need that hasn’t been…

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