What is B2B Customer Service and How to Improve it With Examples and Tips

on May 27, 2022. 11 min read

It’s common knowledge that the sales and marketing strategies to win over B2B clients are very different from those that are used to attract B2C customers. We use different channels, expect different behaviors and create specific personas for each of these buyers. Similarly, when it comes to customer support, B2B customers have unique needs and…

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