Varnika Om

The storyteller building brands with empathetic content

Varnika Om

The Customer Is Always Right: The Verdict

The Customer Is Always Right: The Verdict

You’ve probably heard someone say that the customer is always right, especially if you’ve had ex...
Twitter Customer Service Done Right: Lessons from 15 Brands

Twitter Customer Service Done Right: Lessons from ...

Social media is now a valuable part of many brands’ customer service strategies. While you can use...
How to Identify and Overcome Customer Pain Points

How to Identify and Overcome Customer Pain Points

Every product or service has been designed with the intention of fulfilling a particular need. Yet, ...
Net Promoter Score: Your Personal Guide to Customer Satisfaction

Net Promoter Score: Your Personal Guide to Custome...

There are many ways to measure customer satisfaction but the most effective way of doing so is by me...
Omnichannel Retail: Your Ultimate Guide To Retail in 2022

Omnichannel Retail: Your Ultimate Guide To Retail ...

According to the latest McKinsey report, the pandemic has redefined online shopping for the customer...
Digital Customer Experience: 2022 and beyond

Digital Customer Experience: 2022 and beyond

A great digital customer experience ensures that your customers feel valued and understood, irrespec...
Omnichannel Customer Service vs Multi-Channel Support

Omnichannel Customer Service vs Multi-Channel Supp...

Did you know that over 63% of customer service leaders globally have seen an increase in customer ex...