People, Business and the Pandemic – Measuring the Long-Term Impact of COVID-19 [An Infographic]

We’ve been hearing a lot about the ‘new normal’ in the face of the current pandemic, and how businesses need to fundamentally change the way they operate to keep up with safety guidelines as well as customer behaviour. But what does that reality look like?

We wanted to shed light on this and find out more about how it has affected customer purchase decisions, their expectations of brands, and how their own behaviour would likely change in the immediate future.

We conducted several polls across various channels and asked our audiences some crucial questions about the customer-business relationship in the new normal. Here are our findings –

Impact of COVID-19 infographic