3 customer appreciation examples
Here are examples of three popular brands implementing some of the customer appreciation ideas we’ve discussed.
Zappos' customer appreciation event
Zappos, a crowd-favorite e-commerce company, is known for going out of the way to delight customers. So, it's no surprise they go the extra mile when it comes to customer appreciation too.
In addition to sending personalized gifts with orders, to thank customers, the company planned customer appreciation events during weekends throughout the year of 2017. They called it the Friends with Benefits Roadshow and it had fun activities that included local food, live music, and puppy fashion shows to show appreciation to customers and give back to the community.
Zappos proves that in-person meet and greets coupled with fun activities can be the perfect icebreaker for thanking customers, and for strengthening customer relationships.
Sephora's customer loyalty programs
The popular skincare and beauty products retailer, Sephora, shows gratitude by rewarding customers for purchasing their products.
Sephora has a three-tiered loyalty program that is raved about for its exclusive rewards, sales, gifts, and more. The Beauty Insider program is the most-talked-about customer loyalty initiative, with rewards that include free samples, birthday gifts, and makeup.
This is a fine example of how customer appreciation initiatives can help you gain a loyal customer base and contribute to business growth too.
Nike's milestone celebration
Nike had a day-long celebration on Instagram to celebrate the second anniversary of its presence on social media. Nike selected ten inspiring photos uploaded by its fans and reshared the images with a motivational caption. Nike earned a lot of love and recognition for appreciating its customers who appreciate the brand.
The biggest takeaway here is that low-effort, low-cost customer appreciation activities like resharing can be effective, as long as it's genuine.