Benefits of a customer portal for the end-user
Access to a comprehensive knowledge base
When customers land on a client portal, the first thing they’re looking for is information related to the product, that will help them resolve their problems. If this information is available in a neatly organized format with well-distinguished folders, FAQs, and guides, the customer’s job becomes easier. Most customer portals also have a search bar incorporated right at the top, where end-users can find all relevant articles and solutions with a click of a button.
Interacting with other users on community forums
Apart from self-service, the client portal also lets users interact with other customers in order to discuss solutions, and possible troubleshooting steps and ideas. Most active forums have power users who waste no time in welcoming new customers, and help them with getting up and running with the product. Community users can also pitch in with new feature requests that they want to bring to the attention of the brand’s product managers.
Creating tickets and reporting issues on the go
A customer portal makes the transition between self-service and contacting a human support agent much easier. If customers aren’t able to find what they’re looking for through the self-service resources, they can simply create and submit a support ticket with relevant information about their problem.
Access to product release notes and feature announcements
Customers who use the client portal can get exclusive access to a company’s latest feature announcements, version changelogs, and other important product information. This way, they’ll always be updated on how new features and implementations will impact their existing workflows.