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For years, customer support has been reactive. Customers reach out with a problem, get in touch with a support agent, and wait for their issue to be resolved. Proactive support is when you can anticipate problems and reach out to customers before they contact you. By following a proactive approach to support, you can be there for customers the minute they’re stuck, and extend a helping hand to troubleshoot their problems. This way, you can deliver moments of wow to customers, and gain useful insights to improve their end-product experience.

Proactive support can be :

  • Communicating to customers beforehand, about areas of concern like product issues and other problems like network outages.

  • Identifying issues in the user experience before customers raise concerns.

  • Going the extra mile and winning customers over with special offers and accessories.

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