Do you think it is better to be proactive and plan ahead or be reactive and figure things out as you go? Of course, it’s better to be prepared and be ahead of the game to be efficient. But when it comes to customer support, is it possible to anticipate customer issues? Is it better for customers reach out to you first or should you proactively reach out to them? Let’s find out what’s best for your organization, your customer support team, and your customers.