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Learn how to help your customers find answers to their problems at their convenience with a knowledge base.
A knowledge base is a repository of helpful information that customers and employees can use to find answers to commonly asked questions relating to a product or service, by themselves.
A good knowledge base will support multiple formats of learning, including solution articles or FAQs, product manuals, tutorials, videos, and troubleshooting guides, all categorized into distinct themes or folders.
Research conducted by Microsoft has revealed that 66% of customers prefer to start their support journeys with self-service. Customers today value easy access to useful resources more than ever since they want to find quick answers without having to reach out for help.
With effective knowledge management, businesses can launch a self-service portal that grants customers instant access to information and empowers them to solve issues independently. Let’s take a closer look at the advantages of publishing a knowledge base portal.
A good self-service portal points customers to the right solutions and ensures that they do not have to face long wait times. Customers are empowered to solve the issue by themselves as and when they encounter one.
A helpdesk knowledge base can free up agent bandwidth by deflecting repetitive questions, enabling agents to use the time saved to take on more questions, especially the complex ones. By offering customer self-service, agents can tackle a large volume of customer requests without feeling overloaded with work.
With the right knowledge base software, you can publish knowledge base portals for different products, in multiple languages. This reduces the costs spent on scaling customer service teams for multi-product support, and the cost of hiring local teams or paying for linguists.
A knowledgebase is not only helpful for customers. You can also build a private or internal knowledge base that agents can use to quickly pull up relevant answers, view customer support and company policies, and learn about new features or upgrades. An internal knowledge base is also a great resource for training and onboarding newly recruited customer support agents.
Building a knowledge base requires dedicated effort to identify gaps, create and review content, organize articles in the right folders or categories, and keep the content up-to-date.
The key to creating an effective knowledge base lies in using a good knowledge base tool. A subpar tool could cost you a lot in terms of time, effort, and customer experience. However, with a solution like Freshdesk, the process of creating a knowledge base becomes a breeze for your team of support agents and technical writers. Here’s how:
Convert agent responses to solution articles with only a few clicks.
Provide solutions in the form of videos, images or attached files to help your customer in the best way possible.
With our SEO friendly capabilities, your answers will show up at the top of the search results quickly.
Create articles in multiple languages and keep your translations up to date for your global customer base
A self-service portal can perform optimally only when there is effective knowledge base management being done in the backend. So, once you’ve published your knowledge base, you need to update the content and screenshots as and when necessary, and keep a close eye on the performance of each article. Again, Freshdesk goes a long way in helping you manage knowledge base documentation, monitor performance, and make changes accordingly.
All new two-pane view to access relevant categories, folders, and articles with fewer clicks.
Manage multi-product content in one place and drill down to the relevant articles without getting lost in the clutter
Avoid repetitive actions by making changes to multiple categories, folders, or articles at a time
Track the performance of each article and improve your content quality based on direct customer feedback
Freshdesk recognized as a 'Visionary' in the 2020 Gartner Magic Quadrant for
CRM Customer Engagement Center.
Make use of curated and custom reports to analyze your knowledge base performance
Standardize your knowledge base by creating templates for your support articles.
Track how your content has evolved and restore the best version at any time
Review content within the knowledge base and get instant updates about the article status
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