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Launch an exhaustive, customized knowledge base in no time using Freshdesk,
an intuitive knowledge base software that enables swift creation and management of solution content.
Let’s say you are an online retailer selling sportswear on your website. You probably get a lot of queries from customers - questions regarding size issues, what materials the clothes are made of, shipping costs, and so on. Instead of answering the same questions again and again, you can compile answers for these frequently asked questions by publishing a knowledge base or creating a self-service portal.
A knowledge base software helps you document tutorials, DIY guides, and answers to frequently asked questions in one place.
According to research conducted by Satista, 88% of customers expect companies to offer an online self-service portal. A knowledge base software can help businesses meet this customer expectation and create an excellent self-service experience.
A knowledge base software can help small and large businesses alike. Startups and small businesses can focus on developing their product, services and customer experience by publishing a well-stocked knowledge base that customers can use to find answers whenever they run into issues. On the other hand, having an extensive self-service portal can help enterprises cater to customers across countries and languages without hiring more agents. Here’s a detailed look at the benefits of using a knowledge base software:
A good knowledge base management software will stop you from answering the same questions again and again and just direct the customers automatically to the right tutorial or guide.
With support tickets being instantly deflected to the right answers in your knowledge base, agents will have more time to answer a fewer number of requests, thus bringing down resolution times.
A knowledge base helps customers find instant resolutions regardless of the time or day, and is the best investment you can make to deliver around-the-clock support if your team operates within fixed business hours.
With wait times vastly reduced thanks to a comprehensive knowledge base, your customers will be happier that they get answers so quickly.
A good knowledge base software will have extensive search engine optimization capabilities, so people googling questions related to your field will automatically discover you.
In addition to deflecting customer questions, a comprehensive knowledge management system can also be used to offer assistance to your customer support team.
An internal wiki or private knowledge base can come in handy when agents need to check product information, policies or troubleshooting workflows. It is also an excellent resource for training and onboarding new support agents who join your support team.
Pro tip: You can create an internal knowledge base on Freshdesk by setting the visibility of solution article folders to agents alone.
While choosing a knowledge base software, there are three key aspects you need to assess before evaluating at a feature or functionality level.
How do customers try to reach you? Do they prefer email and support portal or social media? Do you want a minimal self-service portal that hosts only answers to your frequently asked questions or do you want a fully customizable solution capable of hosting videos and other guides? Choose the style of self-service you want to provide to your customers.
User experience is an important aspect of a good cloud-powered knowledge base software. For instance, Freshdesk’s knowledge base has a user-friendly interface that helps agents publish tutorials and articles with little to no effort. Alternatively, you can use an on-premise or an open source knowledge base software, but that means you will also be responsible for maintenance, site performance, uptimes, and so on. Check what you need and choose the right knowledge base system accordingly.
See what others in your field are using, compare features and then decide which knowledge base software will help you deliver a good self-service experience. As with most other software, higher prices do not automatically mean a better knowledge base and a complicated UI does not necessarily imply feature-rich.
Now, let’s take a look at the essential features you need to for effective knowledge base management:
Freshdesk combines the functionalities of a ticketing system, a knowledge management solution, and more, to boost agent productivity and improve customer experience.
As basic as this feature might seem, Freshdesk is one of the few knowledge base software providers which gives a rich text editor for free. But it is an absolute must-have if you want to make your support life easier. Rich text editors will have wider variety of formatting options allowing you to structure your content and answers better, better support for embedding images to show rather than tell, and will be easier to create and use than a software with just plain text editor.
Freshdesk streamlines the process of creating a knowledge base solution article by enabling technical writers and agents to:
Not all customers will use the same version of your product. And some customers might prefer accessing your information in a different language. Good knowledge base software, such as the one in Freshdesk, allow you to maintain different versions of a solution article and host the same article in multiple languages so customers can access the one they want.
With Freshdesk, you can effortlessly update knowledge base articles across multiple products and languages. You can save time by making changes to multiple categories, folders, or articles at one go using automations instead of repeating the same processes over and over again. Freshdesk also enables you to monitor your overall knowledge base performance, drill down on each article, improve the content based on customer feedback, and gauge each writer's performance.
Make sure the knowledge base software you use is optimized for SEO. The knowledge base software you use should have the capability to embed meta tags and titles that improve search engine discoverability. This will help you rank better when people search for answers and drive traffic to your knowledge base.
Some knowledge base software providers, like Freshdesk, give you virtually unlimited space to host your tutorials in, charging you for the number of users and portals you have. Others charge you based on the amount of space you use as well. If you plan on having lots of video tutorials or image-heavy guides, make sure you have adequate storage space to host it all.
Offer immediate help when customers are showing visible signs of frustration by displaying FAQs or a contact form.
Enable customers to help one another by fostering an active community using user forums or discussion boards.
Launch AI-enabled bots that can engage in real-time conversations, recommend the best articles, and offer automated resolutions.
Freshdesk is a cloud-based knowledge base helpdesk software which helps small sized businesses build relationships with their customers easily. Freshdesk also helps enterprise businesses to collaborate better across the globe, and enables more efficient businesses processes for better customer experiences. If you are looking for an intuitive, easy-to-use knowledge base software, we’re here.
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