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Retail – Sporting goods
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First Call Response Time
Decathlon, headquartered in France, is the world’s largest sports goods retailer. Decathlon opened its first store in India in 2009 to achieve their objective of making sport accessible to many. Today, more than 84 Decathlon stores in India offeri sports products for beginners, intermediate and semi-professional sports enthusiasts.
Prior to implementing Freshdesk, Decathlon India’s user experience team was dependent on their email system to manage their customer and user requests/tickets. Decathlon is driven by the ideology of being a user-centric company. However, high reliance on the email system posed challenges in delivering customer happiness and maintaining good customer relations. Besides facing the risk of customer dissatisfaction, the lack of an integrated CRM software posed the following key challenges for the company:
With the company expanding and increasing its store presence in India, it was crucial for Decathlon to focus on customer satisfaction. This they did by incorporating a structured customer response system.
Vijoy Nair, Head of User Happiness at Decathlon, India chose Freshdesk as their ticket management and CRM system for:
Freshdesk and Decathlon are partnering to build a single view system which will integrate the online & offline experiences of a user. Decathlon aims to enhance the customer relationship management process by providing better insights into customer requirements, thereby enabling agents to address customer needs more efficiently and ultimately improving the user happiness quotient.
“It’s very simple and very easy to understand. Moreover, It’s extraordinarily easy to follow up on issues or on tickets if you have Freshdesk.”
User Happiness Lead
Decathlon has been using Freshdesk for over four years now and today they are a team of 45 customer support reps using Freshdesk. Freshdesk has thus contributed to the vision of Decathlon to make sports accessible to all.
Post implementation of Freshdesk, first call response time has reduced to just over an hour. This, combined with the personal touch that an integrated CRM and chat provide, has increased user satisfaction at Decathlon. Though average ticket volume has increased by 1700% in a span of four years, Decathlon’s User Happiness team has maintained resolution SLA at over 95%.
Based on the mutual vision of user happiness which Freshdesk shares with Decathlon, Vijoy Nair highly recommends Freshdesk to companies who are looking for an easy-to-use, cost-effective, and integrated solution for ticket management and more effective customer relationship management.
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