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The Point Group specializes in the procurement, management and delivery of end-to-end marketing solutions. Point’s Regional offices are located in South Africa and UAE, and the organization has a presence in Zambia, Mozambique, Tanzania, Kenya, Uganda, Nigeria, Morocco, Egypt, Saudi Arabia and Pakistan. Point services customers across the world through its expertise, global partnerships and broad supplier network.
Point previously managed queries on Google spreadsheets, with no helpdesk solution in place. This time-consuming method detracted from their mission of solving queries fast and delighting customers with creative solutions. There was:
no visibility into query statuses
no way to track repeat queries
When Functional Support Manager, Craig Green, took over from his predecessor, he immediately initiated the search for a better solution. After evaluating Freshdesk’s features and observing how clunky its alternatives were, Craig was able to make his choice. Freshdesk was implemented across multiple teams who dealt with internal and external customers.
With Freshdesk, Craig has been able to automate query assignment to the right teams by setting up groups and automation rules. This has empowered agents to support the unique needs of suppliers and end customers with ease and speed. Freshdesk has also enabled Point to:
Craig is keen to explore advanced routing capabilities like round-robin and skill-based assignment. He is also looking forward to making processes more efficient and reduce response times with the shared-ownership feature.
“If it’s not in Freshdesk, it doesn’t happen.”
Functional Support Manager
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