The New Rules of Customer Engagement

It’s 2019, the era of Engagement Economy, where brands are being forced to change their approach towards customers, irrespective of the industry, region or size of their business. Today, customers are far more empowered and seek timely, meaningful and authentic engagement with their favourite brands - everytime, everywhere. Freshworks surveyed over 3,000 individual consumers across demographics in 6 regions including the United States, the United Kingdom, India, Australia, Germany and France to delve deeper into consumer expectations and engagement preferences.

Download ‘The New Rules of Customer Engagement’ report to gain actionable data and insights on:

• Understanding brand expectations of the modern consumer

• Delivering great customer experiences to build brand loyalty

• Common engagement frustrations and pitfalls for brands to avoid

• Consumer preferences and attributes on engagement channels