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An overview

When a customer writes in with a problem, you want to do everything in your power to make sure that their problem is resolved. And you think you’ve gone above and beyond the call of duty to do the job – you replied on time, your emails were grammatically correct and you mentioned (multiple times) that you were delighted to help them out. Yet, the customer seems to like you lesser and lesser with every interaction – they’re not as happy to hear from you, they’re tweeting behind your back and they’ve gone so far as to request another support rep!

Read the related blog post: http://bit.ly/deadly-sins-support

What could be the problem? You’re up to something that’s driving your customers away yet you have no idea what. Was it something you said or did? Or is it one of these tiny support sins with big consequences that we talk about in this video?

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