We've spoken at length about the importance of proactive support on our blog. We've shared stories of brands from across the globe on how they go the extra mile to deliver great customer experience. But what is proactive support all about? How you, as a brand, can implement a proactive support strategy? In this whitepaper, we help you

• identify the difference between proactive and reactive support
• create a proactive support strategy for your business
• explore how you can use Freshdesk to deliver proactive support.