73% of online surveys fail even though surveys are one of the easiest and cost-effective ways to collect feedback from your customers. In this short guide, we explore the reasons why, and how to design surveys that converse with customers rather than being just another feedback form that induces boredom. 

We touch upon, 

  • The difference between a good survey and a bad survey

  • The homework that you need to do before designing a survey 

  • How context plays a key role in the success of your survey.

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