The advent of social customer care ten years ago signaled a shift in the way customer service could be provided. Traditional methods of service delivery were challenged by a type of service experience that was immediate and empathetic.
In this webinar you will learn about some of the key events, players and changes that have taken place since the first social customer care Tweet was sent by Frank Eliason, as @ComcastCares, in April 2008. You will also hear about the challenges social customer care is facing today, as well as consider what the future holds, in particular with the emergence of messaging over the last eighteen months or so.
Here’s what Guy Stephens spoke in the webinar
Key events that shaped social customer care
Characteristics of social customer care