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A company’s image in the market and its internal culture are completely different entities. And they can be managed.
These are two seemingly indestructible misconceptions that frustrate all efforts to create durable bonds with customers and employees.
People cannot be managed, only processes can. People need leadership.
Leadership starts with a vision, based upon the organisation’s core essence and customer needs. It is fuelled by shared passion and pride and it addresses everybody, customers and employees alike, in the only spot that matters: emotions.
In this webinar Guido Thys will destroy dangerous myths, discard misleading hypes and bare the things that really matter.
Date: Wednesday, February 20th
Time: 15:00 - 16:00, GMT+1
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Guido Thys - Speaker, De Dwarsdenkerij and 2MinuteAcademy
Guido Thys is a corporate midwife: he helps his clients to deliver value to their customers, their employees and their shareholders.
He has held more than 2.400 keynote presentations for more than 284.000 participants in 4 languages and in 15 countries. As a Lecturer in Strategic Marketing Management at the Business School Nederland, he has left an unmistakably personal imprint in the brains of over 400 managers. In the past twenty years he has published over 60 articles and (co-authored)19 books, mainly in Dutch.
Nathan Benit is field marketer for Benelux and Nordics at Freshworks. He is the facilitator of this webinar.
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